Project: Visual Identity for CRE8plus, 2022
Scope: Company naming, logo suite, business cards, pin badge, catalogue, website
For CRE8plus, I led a full rebranding project, starting with the company’s name.
As a cosmetic packaging OEM, the key challenge was to clearly differentiate the brand in a highly competitive market.
I focused on two core strengths: an in-house designer capable of creating innovative packaging concepts, and a team with extensive experience in export logistics. These capabilities positioned CRE8plus to go beyond standard OEM services and offer real, added value.
The new brand identity reflects this "plus" value: the ability to develop endlessly adaptable packaging solutions in-house, without relying on external resources—perfectly aligning with their brand message:
"Create products with ∞ potential. Bring a plus value."
